CLASSES 17 and 18 - Media Law and Ethics

LAW: We discussed laws that affect media, from libel to copyright.

ETHICS: We discussed absolutist and situational ethics as they apply to mass media. Examples included photo manipulation, Internet child pornography, advertising and magazines.


BLOG 10: Media Ethics/Law Due Sunday Nov. 21 at midnight:
Describe a media law or media ethics case from 2009/10 involving one or more of the following:
· First Amendment/censorship
· Libel
· Privacy/intrusion
· Copyright
· Federal Communications Commission
· Misappropriation
Include a link to a Web news story about the case. Add your brief comments. Comment on other students' blogs.

CLASS 16 - Advertising

PUBLIC RELATIONS AND ADVERTISING: We discussed differences between public relations and advertising.

ADVERTISING: We viewed older TV ads, TV ads aimed at particular demographics and an analysis of consumerism. We discussed the VALS framework, which is an example of how advertisers target and respond to the demographics the clients want to reach.

HOMEWORK: Read Chapter 14 - Media Law.

DUE on Tuesday Nov. 16: Bibliographic entries for Academic Research project. Use APA style at CitationMachine.net  to format your sources. Mostly you will be using "Journal Articles" and "Magazine Articles."

BLOG for Week 9: Propaganda in Advertising/PR (this is a change from the Blog handout) (due Sunday midnight)

Look up “Propaganda techniques” on wikipedia.org, then find an advertisement online that uses at least two propaganda techniques. Explain what the techniques are and how they are used Embed or post or add a link to the ad. Don't use examples we discussed in class!

CLASS 15 - Public Relations

POWERPOINT - We viewed videos about Edward Bernays and about various aspects of public relations. We discussed greenwashing, astroturfing, crisis management and celebrity image make-overs.


NEW BLOG ASSIGNMENT (due Sunday Nov. 14 at midnight): I am replacing the original blog topic (Electronic News) with the following:

 

Write 2-3 sentences about your Academic Research project and post a related media clip or image that you might want to use in your PowerPoint presentation. You don't have to commit now to using the clip. If you find your clip on YouTube or another site that includes an embedding code, you should embed it so that viewers do not have to go to another Website to view it. If you use an image, post it in the blog rather than using a link. If you are having trouble embedding or posting an image, click "help" in blogger or ask a classmate for help.

Class 14 - Electronic News

Class 14 - Electronic News

ASSIGNMENT: We discussed the "Academic Research/Annotated Bibliography" assignment. Topics and two printed articles are due in class for review on Thursday, Nov. 11.

DVD: We viewed the first half of Bowling for Columbine which examines gun violence in the U.S. and possible media links.

HOMEWORK: Read Chapter 12 "Public Relations" and complete workbook assignments.

BLOG 7 - INTERNET (due Sunday at midnight): On Wikipedia.org, look up “social networking websites.” How many sites are listed? Which sites have you heard of? Do you know of any that aren't listed? Research and describe a site you’ve never heard of. How do you use social networking? Which sites do you use? Describe in 2-3 sentences one incident in which social networking got you in trouble or really helped you out. (If you have never used a social networking site, then interview someone who has.) Comment on one or two classmates' posts.

Class 13 - Internet

DISCUSSION - We discussed the pros and cons of online classes, and how students view professors "friending" them on Facebook. We looked at LinkedIn.com, a social networking site that helps people network at a professional level to post their resumes, seek jobs and update others about what they're up to in their jobs or careers.

ACADEMIC RESEARCH/ANNOTATED BIBLIOGRAPHY WITH POWERPOINT - This is the major assignment for the rest of the quarter. I will e-mail the file later today.

CHAPTER 10 QUIZ - This is an online quiz located at http://highered.mcgraw-hill.com/sites/0073511951/student_view0/chapter10/multiple_choice_quiz.html due Sunday Nov. 7 at midnight.

HOMEWORK: Read Chapter 11 - Electronic News. Complete workbook for Ch. 11.