ADVERTISING: We viewed older TV ads, TV ads aimed at particular demographics and an analysis of consumerism. We discussed the VALS framework, which is an example of how advertisers target and respond to the demographics the clients want to reach.
HOMEWORK: Read Chapter 14 - Media Law.
DUE on Tuesday Nov. 16: Bibliographic entries for Academic Research project. Use APA style at CitationMachine.net to format your sources. Mostly you will be using "Journal Articles" and "Magazine Articles."
BLOG for Week 9: Propaganda in Advertising/PR (this is a change from the Blog handout) (due Sunday midnight)
Look up “Propaganda techniques” on wikipedia.org, then find an advertisement online that uses at least two propaganda techniques. Explain what the techniques are and how they are used Embed or post or add a link to the ad. Don't use examples we discussed in class!
No comments:
Post a Comment